All the Secrets of Louis Vuitton’s Iconic History


Vuitton was on the look out for ways to improve his branding and safeguard his merchandise from counterfeiters, a rising issue as the popularity of his goods began to soar. In 1888 he launched the Damier Ebene canvas. A calendar year afterwards in 1896 Louis Vuitton’s son, Georges Vuitton, intended the brand’s now legendary Monogram canvas, as soon as once more in an hard work to ward off counterfeiters.

The interlocking L and V with floral sample not only designed the canvas hard to replicate but was exclusive and proved pretty common.

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